Fullambience Stable met focus op het FA logo.

About Fullambience

Discover our extensive range and experience the benefits of working with Fullambience for all your business lighting needs. Is the model you want not there? Contact us and we will be happy to see if we can still arrange the model you want or produce it to measure.

Fullambience Dignify Outdoor met borrelplank

How it all started

Fullambience was launched on the market by us, Maurice & Dion Hulleman, in 2022. At the time, it was the end of the Corona period and the catering industry was slowly opening up again. A trend that arose at the time was that many tea lights were replaced by (wired) table lamps. In our opinion, many of these lamps looked too simple in terms of design. Moreover, in the case of the wireless table lamp, the burning time was very short and the quality low.

We started brainstorming on how to improve this. The question was: how can we combine design, quality and practical use, so that we can put an affordable unique table lamp on the market. It was important that the burning time was long, the lamp recharged quickly and was understandable to use for everyone. Fullambience emerged from this idea. Our lamps had to replace the ambience of candlelight and, where possible, create even more atmosphere.

De eerste verkopen en lessen

After we launched the first models, things started to go better than expected. We started buying in bulk and were growing very quickly. However, like every starter, we also ran into problems. The main problem was that we ran into patent law. This means that many models we sold (even though our technology or battery life was better) partly or completely had a design that was patented. After several clashes with competitors (and a lot of unsellable stock) we decided to change tack.

Today we try to develop unique designs or buy designs that are not or hardly sold in Europe. In doing so, we also try to examine the technology in the lamp, so that quality remains the highest priority.

In April 2023, we visited our manufacturers in Asia for the first time and visited trade fairs. During these visits, we were able to compare the quality of different manufacturers, get shorter lines with suppliers and discuss urgent topics face-to-face. These visits have allowed us to work more closely with the manufacturers, which has led to, for example, the Fullambience Charge , a rechargeable table lamp with a wireless charging pad to charge your phone in it.

Fullambience sphere met twee cocktails op een tafeltje.

B2C & B2B Groeien

Now that we have been present with great passion in the ever-moving lighting market for more than 2 years, we have decided to start selling B2B (companies) in addition to B2C (private individuals). While many of our lamps fit perfectly in living rooms, bedrooms, kitchens, work rooms and gardens, we believe that they also fit well in the business world. Our high-quality table lamps can be of added value in the catering industry, in offices and in shops.

Because we maintain short lines with our factories, there is also the possibility of customization. In 2024 we started expanding our network and now, August 2024, this is starting to pay off. We really enjoy thinking along with our customers so that they get the perfect lighting for their company.

How do we see the future for ourselves?
We want to further expand our brand, conquer other markets in Europe in addition to the Dutch market. In addition, our team continues to keep up-to-date on all trends and developments in the lamp market. We are very proud of the Fullambience Charge and are busy with further developments on such innovative projects. Curious about the possibilities for your company? Then contact us!